About BrandEXP.AI
WHY BRANDEXP.AI EXISTS
Hiring inefficiency is expensive — and most organisations don’t realise where the cost actually comes from.
​
Poor applicant quality.
Long time-to-fill.
Growing dependence on recruitment agencies.
​
These are rarely recruiter problems.
​
They are system problems caused by:
​
-
Unclear positioning at the top of the funnel
-
Inconsistent hiring messages
-
Job ads written without conversion thinking
-
Employer brand decisions made without performance data
​​
BrandEXP.AI exists to fix this — at the source.
​
Example: A tech client saw a 40% drop in total applications but a 20% increase in qualified candidates.
WHAT WE DO
BrandEXP.AI helps mid-market companies improve hiring outcomes by treating employer brand as an operational system, not a campaign.
​
We focus on:
​
-
Improving applicant quality
-
Reducing unnecessary agency spend
-
Shortening time-to-fill
-
Maintaining consistency and brand control at scale
Average client result: 25% reduction in agency spend within 90 days.
​
Our work is performance-led, measurable, and designed for real hiring conditions — not ideal ones.
HOW WE THINK DIFFERENTLY
Most employer branding work prioritises storytelling and values.
BrandEXP.AI prioritises:
​
-
Message–market fit
-
Conversion quality
-
Funnel performance
-
Operational efficiency
-
Governance and risk control
​​
We protect your culture by ensuring your brand actually reaches the talent who aligns with it.
AI enables speed and consistency — but only when it is governed.
We combine both.
FOUNDED BY EXPERIENCE,
MOVING FROM THEORY TO PRACTICE
BrandEXP.AI was founded by Jennifer Lee, a senior advertising, employer brand, and marketing leader with over 20 years of experience across both agency and in-house environments.
​
Jennifer has led and delivered brand, employer brand, and talent-related work for global and regional organisations across eight different APAC markets, including roles spanning:
​
-
Multinational and listed companies
-
High-growth and transformation-stage organisations
-
Streamlined hiring for companies with complex, multi-market operating environments
​​
Her background combines advertising discipline, commercial accountability, and systems thinking, enabling hiring challenges to be approached as a move from theory to practice.
OUR PRINCIPLE
If the employer brand does not:
​
-
Improve applicant quality
-
Reduce hiring cost
-
Increase hiring speed
​​
It is not doing its job.